Recommendations and cross-sell merchandising help you promote complementary products, similar items, and personalized picks with merchandising rules and analytics. The Marqo pixel automatically collects user interaction data (views, clicks, purchases) to power recommendations, so no manual data submission is required.

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Key Capabilities

Recommendations features enable you to:
  • Recommendations Modules: Similar items, frequently bought together, “complete the look”, personalized picks
  • Merch Rules for Recs: Margin/stock constraints, brand exclusions, diversity controls
  • Context-Aware Recs: Query-aware, category-aware, basket-aware, lifecycle-aware recommendations
  • Experimentation & Analytics: Same testing and attribution discipline as search

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When to Use

Use recommendations when you need to:
  • Increase average order value
  • Help users discover related products
  • Personalize the shopping experience
  • Promote complementary products
  • Drive cross-sell and upsell